Creating Mission, Vision, Values for your Healthcare Organization

As a healthcare leader,  you know that having a clear mission, vision, and set of values is essential for your organization.  Mission, vision, and values ensure more clarity in communication for organizations across various sectors.

In this blog, we will discuss mission, vision and values statements, ways to determine them, and the advantages they provide to healthcare organizations.

What is a Mission Statement

A mission statement is a declaration of your organization's purpose. It should be clear, concise, and easy to understand. When creating your mission statement, you'll want to keep the following in mind:

• Who are you serving?
• What do you do for them?
• Why do you do it?

Your mission statement should answer these questions. It should also be inspirational, and reflect the values of your organization.

What is a Vision Statement

A vision statement is a declaration of where you want your organization to be in the future. It should be inspiring, and reflect the values of your organization. When creating your vision statement, you'll want to keep the following in mind:

• What do you want your organization to achieve?
• How will you know when you've reached your goal?
• What is needed to make this vision a reality?

Your vision statement should answer these questions. It should also be realistic and achievable.

What is a Values Statement

A values statement is a declaration of the principles that guide your organization. When creating your values statement, you'll want to keep the following in mind:

• What are the beliefs and principles that are most important to you?
• What do you want your organization to stand for?
• How do you want people to feel when they interact with your organization?

Your values statement should answer these questions. It should be clearly stated and easily applicable.

It is important to set the tone correctly from the beginning, as it can have a big impact on how people perceive your healthcare organization. One common pitfall is to come across as too clinical or dry. This can be off-putting to visitors and may make them reluctant to seek out information or services from your healthcare organization. It is important to strike a balance between being informative and engaging, while still maintaining the professionalism that is essential in this type of setting.

For a healthcare organization, the advantages of a good mission, vision, and value statements are manifold. These statements act as a helping map to evaluate where the organization is heading and why. When individuals of an organization work together on an organizational vision, mission, and values, they are better able to link organizational goals to their personal goals.

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Vision is the art of seeing what is invisible to others

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